Business Analytics

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Program at a Glance

2.5 Year Bachelor's Degree
121 Total Credits

Practical Simulations
Real-World Case Studies

Transfer Credits
Up to 90 Credits

Online
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Overview

The Bachelor of Science in Business Administration (BSBA) program with a concentration in Business Analytics is designed to prepare students with foundational business knowledge and specialized analytical skills. By integrating core business principles with data analysis techniques, the program aims to help students develop competencies that are increasingly essential in data-centric industries.

The Business Analytics concentration focuses on teaching students how to collect, interpret, and apply data to optimize business processes and support strategic decision-making. Graduates may pursue careers in areas such as data analysis, business intelligence, and operational management, depending on individual performance and experience.

This Business Analytics concentration features two degree tracks that students can choose from:

  1. The Operations Analytics track emphasizes optimization, data mining, and statistical analysis to improve efficiency and productivity to solve operational challenges
  2. The Leadership track develops ethical and emotionally intelligent leaders who can drive organizational change and innovation.

With ECPI's year-round accelerated program, students can earn their BSBA degree with a concentration in Business Analytics in as few as 2.5 years.

Knowledge and Skills

Graduates should grow in the following areas:

  • Core Business Knowledge:
    Strong foundation in business fundamentals, including accounting, finance, marketing, management, and operations.
  • Data Analytics & Statistical Modeling:
    Proficiency in data collection, cleaning, analysis, and interpretation. Ability to develop and apply statistical models to solve business problems.
  • Business Intelligence Tools:
    Proficiency in using business intelligence software and tools.

University Benefits

On Campus or Online

Learn your way with in-person collaboration or online simulations and flexible schedules.

Graduate Faster

Our year-round, accelerated, programs let you earn your degree in just 2.5 years.

Simplified Scheduling

Your degree path is pre-scheduled, so you can focus on learning, not course registration.

Flexible Learning Environments

Campus

Our campuses provide an immersive classroom setting, interacting directly with professors and classmates in real-time. Benefit from face-to-face discussions, hands-on labs, and the immediate support of instructors.

Online

Flexible and convenient, online learning allows you to study on your own time, from anywhere. Access lectures, lab simulations, and course materials online, collaborating with classmates through virtual forums and discussions.

Hybrid

To enhance flexibility, many campus courses are delivered via synchronous hybrid format, where students engage in both online learning activities and real-time interactions with instructors and classmates.

Business Analytics Curriculum

Bachelor of Science in Business Administration Business Analytics concentration

Featured Courses, Topics & Overview

Strategic Planning and Implementation BUS480

Emphasis is placed upon a practical, skills-oriented approach to strategic management, relative to the contemporary business environment where building and sustaining competitive advantage has become increasingly challenging.

Marketing Management MKT214

This course introduces students to the field of marketing, its principles, strategies and procedures that are followed in moving from marketing research, to a marketing idea, to development of the marketing plan and strategies for getting a product to the public

Credit Hours

Course Categories

Description

31

Arts & Sciences

Courses which delve into both creative expression and the scientific world, shaping well-rounded thinkers.

40

Core Curriculum

Courses that provide an educational foundation, building essential skills across diverse subjects.

24

Concentration Courses

Concentration courses provide an in-depth exploration within your major, helping you build specialized knowledge and skills in a particular area of your field.

20

Track Courses

Specialized degree track courses are focused deep dives within your major, letting you become an expert in a specific niche related to your field.

6

Self Integration

These courses set you up for college success and beyond.

121

Total Credit Hours

View Complete Curriculum Information

Institutional Accreditation

ECPI University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award associate, baccalaureate, and master’s degrees. ECPI University also offers credentials such as certificates and diplomas at approved degree levels.

Questions about the accreditation of ECPI University may be directed in writing to the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, GA 30033-4097, by calling (404) 679-4500, or by using information available on SACSCOC’s website (www.sacscoc.org).

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Classes start on Jan 27th