The Impact of Positive Reviews

Communications Corner

Let’s talk online reviews. The most common review sites for universities are Google Reviews, Yelp, Niche, Grad Reports, and Student Reviews.

Positive reviews from previous students encourage new students to enroll. Did you know that 91% of customers are now looking at online reviews prior to making a final decision? And when deciding between two similar options, 79% of the time the decision is made based on which of the two options has the better review average.

What procedure is your campus following to encourage online reviews? It’s never too late to get started. If you know a student, graduate, and community partner with a positive ECPI University story, urge them to share their story with an online review.